We are excited to present our latest collaboration with Blue Collars Srl for TRC 2038, a Milan-based brand that embodies sustainability, innovation, and cutting-edge textiles. At the core of their work is mineral denim, crafted using key minerals like basalt, sulfur, and graphene to create durable and high-performance fabrics.
Our concept for the video was to showcase these minerals and garments as artistic installations, blending elegance, style, and innovation.
Each scene highlights a mineral, alternating between minimalist interiors inspired by contemporary art and dystopic, surreal outdoor landscapes. The project culminates in the spotlight on the LONG PARKA, a symbol of the brand’s unique vision.
Credits:
Directed by Savants
Creative Direction and Concept Art: Francesco Castellani, Marco Galmacci, Rocco Pezzella
3D modelling & Design: Davide Chiapperini
Product shot : Paolo Grungo
Animation: Davide Chiapperini, Paolo Grungo
Compositing & Colour grading : Rocco Pezzella, Marco Galmacci
Score & Sound Design: Fab Martini / Rocket Audio
Client: TRC Mineral Denim
Agency: Blue Collars Srl
Creative team: Giorgio Figini, Ario Lockey, Stefano Teodoro, Mattia Donadi